Morgan Davis


G-minus on the Plus

I joined Google+ this past week — the new social media mashup of something like Facebook and Twitter. Unlike Google’s earlier social media attempts, such as Buzz, Google+ is the real deal and gives Facebook something to ponder as it potentially slips into the MySpace zone.

But, aside from Google+’s features and functions which are compelling even as it is still in beta, I think the whole “plus” idea as a branding element is ill-conceived. It presents too many marketing challenges considering how social media memes are often integrated into the lives and conversations of users. Google needs a new social dialect with terminology that easily sets them apart.

The minuses on the plus:

On the plus side, I give Google+ an A for taking away Facebook market share. But the ‘+’ adds up to a big G-minus for marketing.


Crazy Like Netflix

I’ve been fuming about a recent decision by Netflix to remove a convenient feature of its DVD “queue” management on streaming-enabled devices. Netflix, the company that sends DVDs to my mailbox and streams movies over the Internet, recently revealed plans to eliminate the ability to put a disc-based movie into the mail-order DVD queue. This appears as a button next to movie titles on Netflix streaming apps and devices. The company cites this as a move to make the interface simpler for customers. Was that feature really so complicated? I don’t buy it. There’s something more strategic going and I think I have it all figured out…

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Shut Your Facebook

A recent NY Times article reveals why some people are leaving Facebook.  In May, I deactivated my Facebook account when the signal-to-noise ratio had clearly gotten out of whack.  Ironically, I found myself back on Twitter which I had left for Facebook when the latter seemed to offer a bit more value.  That was a different time.  Now, Facebook has just gotten altogether too silly with quizzes and games and all the same high-school shenanigans your classmates would have outgrown over the last few decades.  Alas, I’m back on Twitter.

Update: OK, I’m back again on Facebook. They’ve added enough filters now so you can hide all the ridonculous stuff.  Rather than shutting my Facebook, now I can shut your Facebook, ftw.