Morgan Davis


G-minus on the Plus

I joined Google+ this past week — the new social media mashup of something like Facebook and Twitter. Unlike Google’s earlier social media attempts, such as Buzz, Google+ is the real deal and gives Facebook something to ponder as it potentially slips into the MySpace zone.

But, aside from Google+’s features and functions which are compelling even as it is still in beta, I think the whole “plus” idea as a branding element is ill-conceived. It presents too many marketing challenges considering how social media memes are often integrated into the lives and conversations of users. Google needs a new social dialect with terminology that easily sets them apart.

The minuses on the plus:

On the plus side, I give Google+ an A for taking away Facebook market share. But the ‘+’ adds up to a big G-minus for marketing.