Sperry West has added video to their web site. It’s so easy to do now and can give your company the ability to promote products in infomercial-style fashion without the high cost of broadcast TV ads.
Mini sites are perfect for promoting products that deserve special exposure. They have many advantages over a product page tucked away in your ecom store. They can break out of the limits of the e-store software, provide customized user experiences, and are better search-engine magnets that drive traffic into your site. The mini site deftly links into your e-commerce system when the customer is ready to buy. Click the image below for an example.
Check out this rockin’ video by award-winning blues musician and my good friend, Morgan Davis. (We are related only by the sheer coolness of our names). His song, titled “Waffle House Blues” from his Painkiller CD, is as coincidental as our shared monikers.
Ironically, for twenty years, my dad (Morgan “Bud” Davis) owned a world-famous waffle shop in prestigious La Jolla, California. John’s Waffle Shop had a long and rich history as told in this San Diego Union Tribune article.
It was a landmark for 50 years before it became an endangered anachronism in the hoity-toity, ritz and glitz of downtown La Jolla. Due to prohibitive increases in rent, Dad had to close it.
I miss those crispy, golden brown waffles, hot coffee, and the character of a place that defied time itself for half a century. That’s something to sing the blues over, for sure. Just as Morgan laments in his song, those who loved eating there “don’t feel so nice” about its demise either.
Find out more about Morgan Davis and his awesome blues music at www.morgandavis.com. Peace, Morgan! 🙂